A Transparent Blogosphere?

Check out 'Transparency Begets Trust in the Ever-Expanding Blogosphere' in which J.D. Lasica explores:

The openness of Weblogs could help explain why many readers find them more credible than traditional media. Can mainstream journalists learn from their cutting-edge cousins?

Very interesting in terms of the 'is this journalism?' or 'is this journalistic?' debates several tutorials had regarding blogs!